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Objectives : Increase market share and awareness of L'Oréal Paris skincare brand protfolio in Flanders. Prompt trials and sales of the new skin care product "Revitalift Rides de Cassure"
Action: Zenon created a Direct Mail including a high impact envelope, a targeted letter with a voucher, and a folder with a sample. External mailing lists were selected and profiled in order to reach a very focused target: women above the age of 40 and interested in skincare products.
Results: The market share of L'Oréal Paris in the North exceeded the market share in the South during the action, and sales were above expectations.

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