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2 gimmicks were added to the mailing: a signed picture of Lisette, the "goddaughter" of the story, and personalized stickers.

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Objectives: Recruiting new donors for international projects.
Action: Zenon designed and delivered a personalized mailing, including several gimmicks and a transfer form, and sent it to people registered in other charity associations, thanks to a mailing lists exchange.
Results: A high transformation rate compared to traditional acquisition campaigns in the charity sector.

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